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Redesigning Banco Sabadell’s Digital Experience
Clients
Master's Thesis UX Redesign Project
Services
UX Research, UX/UI Design, Information Architecture
Date
2023 - 2024
Tools
Figma, GSuite, Google Forms
About the project
This project was developed as part of my Master’s in UX Design, focusing on the redesign of Banco Sabadell’s digital platforms to improve usability, accessibility, and overall user experience. The main objective was to enhance the banking experience by addressing key pain points identified through research and iterative design processes.
- Conducted in-depth user research to identify usability issues in Banco Sabadell’s web and mobile app.
- Designed wireframes and interactive prototypes to enhance navigation and transaction efficiency.
- Applied accessibility and security principles to ensure an inclusive and user-friendly digital banking experience.
Project Overview
The research analyzed user behavior within Banco Sabadell’s digital platforms, identifying major usability barriers such as complex navigation, inefficient transaction flows, and accessibility gaps. Using both qualitative and quantitative research methods, we developed a user-centered design solution to improve interaction with the bank’s services.
The project adopted a user-centered design (UCD) approach, focusing on user needs and interaction improvements. Through iterative design and usability testing, the final redesign enhanced transaction clarity, security, and mobile responsiveness.
Project execution
- Research Phase: Conducted user interviews, surveys, and usability tests to identify key banking challenges, such as security concerns and transaction clarity.
- Information Architecture: Simplified navigation flows for faster access to critical banking features (e.g., account balance, payments, transfers).
- Wireframing & Prototyping: Developed low-fidelity wireframes and high-fidelity prototypes, focusing on an intuitive, accessible, and secure interface.
- Usability Testing & Iteration: Tested the prototypes with real users, implementing feedback to enhance efficiency, security, and trust in digital banking interactions.
The final design reduced user frustration, improved transaction clarity, and enhanced overall banking security, leading to a more seamless and user-friendly experience.
Project Gallery
This project demonstrates our ability to conduct in-depth UX research and apply strategic design thinking to create a more efficient, accessible, and secure digital banking experience for Banco Sabadell users.
